It's worth calling it 'the heyday of girl groups'. If you look for K-pop idol groups mainly from the 4th generation that hit the global music charts at the beginning of 2023, 80% are girl groups.
The popularity of girl groups will
continue until the middle of the year. This is because the comeback war of
the 'representative 4th generation girl groups' has been started this year.
The first girl group who start the
comeback is Ive. On the 10th april, Ive will release their first
regular album, titled "I've IVE." Ive, who created their unique
vision with confidence and subjectivity for love, announced a comeback with a
more solid look and message.
Ive's
leader Ahn Yu-jin and Jang Won-young took charge of writing the lyrics for
the first song on the new album, which attracted attention as this is the
group's first full-length album since their debut. In addition, Gaeul and Rei
added a rap to the total of 4 b-sides songs in the album,
including the pre-released song "Kitsch," which raised the
album's charm.
In particular, “Kitsch”, which was
released on the 27th of last month, hits 6 real-time charts on domestic music
sites Melon, Genie, Bugs, FLO, Naver Vibe, and Korean YouTube Music. Also in daily
chart, weekly chart, TOP 100, etc., all ranked first and showed off their
potential.
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| Source: Oneily Mate |
Aespa
is getting prepared to make a comeback in May after successfully completing
their first solo concert following their recent debut. Aespa confirmed their
Tokyo Dome concert in August, showing their local popularity by breaking
the record for an outside artist to enter Tokyo Dome in the quickest time.
Additionally,
Aespa announced the stage of the well-known American outdoor music festival
"Outside Lands Music & Arts Festival" while being the first K-pop
girl group to be the cover of the famous American magazine 'PAPER'. It made
people to anticipate their next global move.
On
May 1, Le Sserafim will comeback with their first full-length album,
"UNFORGIVEN." As 'UNFORGIVEN' is released the day before Le Sserafim's
first anniversary of their debut, it is expected that it will be a significant
album for both the members and their fans (fearnot). It contains the determination
to pave the way for Le Seraphim without bothering others' opinions.
Le
Sserafim has established theirself as the "strongest performer in girl
group performance" with the release of the second mini album,
"ANTIFRAGILE." In the quickest time ever for a K-pop girl group to
reach the chart, "ANTIFRAGILE" debuted at No. 14 on the US Billboard
200 main album chart (as of November 5, 2022), and at No. 2 on the circle chart
(formerly known as the Gaon chart). According to the monthly chart, it obtained
a "Million Seller" status and sold roughly 1.03 million copies.
In
addition, according to the most recent Billboard list, the title song from the
album with the same name has remained on the chart for 23 weeks in a row. (as
of April 1).
New Jeans, which has become a 'global
rising star', will make a comeback in June. As a result of Star News'
exclusive coverage on the 4th, it was confirmed that NewJeans will release a
pre-release song at the end of June and begin full-fledged comeback activities. Following
this, New Jeans will release a new album containing pre-released songs in early
July.
This kind of promotion is similar to the
first single 'OMG'. New Jeans pre-released the b-side song 'Ditto' on
December 19 last year, and released their first single album 'OMG' on January 2
the following year. In particular, 'OMG' and 'Ditto' stayed on the US
Billboard 'Hot 100' chart for 6 weeks and 5 weeks, respectively, while 'Ditto'
topped the Melon chart for 14 consecutive weeks, a first record since the
launch of the Melon service. created a topic of discussion.
As
a result, from April through July, several popular girl groups were expected to
make comebacks. All that is left for listeners now is to get ready to enjoy
their music. No such thing as a happy worry exists.
Expectations
are high for Ive, Espa, Le Sserafim, and New Jeans in 2023, who show off unique
charms with unique concepts for each of their albums.

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